It is expected that the habits developed during the pandemic will persist, with a renewed emphasis on eating properly at home and be instrumental in market growth.
People have started returning to cereal as a result of the outbreak, as they have been confined to their homes. For consumers’, taste remained the top priority when it comes to breakfast cereals, however, with the pandemic consumers started placing a greater emphasis on health. The demand has also been increasing due to the growth of the retail infrastructures across the emerging economies. With COVID-19 lockdowns prompting an increase in at-home breakfast eating and a resurgence of cereals for breakfast, consumer demand witnessed a surge. Breakfast cereal consumption across the globe has been increasing steadily due to the rising popularity of ready-to-eat food enabled by the fast-paced lifestyles of the working population. The global breakfast cereal market size was valued at USD 36.5 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 3.7% from 2022 to 2030.
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